Saturday, January 24, 2015 will see the observance of the first National Readathon Day, sponsored by Penguin Random House, GoodReads, Mashable, and the National Book Foundation.
The purpose is to raise funds to “…educate, tutor, create and sustain a lifelong love of reading.” and to raise awareness of the benefits of reading. Even if you’re unable to donate financially, you can support the effort by participating in the Readathon by “joining readers across America in a marathon reading session on Saturday, January 24. From Noon – 4 PM in our respective time zones, we will sit and read a book in our own home, library, school or bookstore.”
You can get more details here.